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24/01/2018 · Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding.By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. A Preface to Marketing Management(10th Edition) by J. Paul Peter, James H. Donnelly, James Donnelly Jr, Donnelly Jim Paperback, 272 Pages, Published 2005 by Mcgraw-Hill Higher Education Import ISBN-13: 978-0-07-296216-1, ISBN: 0-07-296216-X

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